Amateur inventors and tinkerers will know the name Rube Goldberg, the patron saint of over-engineering. Why make something simple when you can make it complicated?
This is the inspiration behind the new OK Go video for “This Too Shall Pass.” Apparently, it took them four months to build their machine and required the help of a company called Syyn Labs, a company whose motto is “High Voltage Debauchery.”
The results is another brilliant one-take video. No edits. One long tracking shot. Again.
And lest we forget, OK Go was also responsible for the infamous Treadmill Video for “Here It Goes Again”.